Wednesday, May 25, 2022

1:00 PM ET / 10:00AM PT

Sponsor:

7:00 PM

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Wednesday, May 25, 2022

1:00 PM ET/10:00 AM PT

RSVPs Closed
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Advancing America's Economy

Relax and relive the moment.

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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The Program 

History is full of big moments that have changed America’s economic landscape. More recently, the coronavirus pandemic has challenged the economy with supply chain bottlenecks, labor shortages and inflation. And the Russian invasion of Ukraine has created uncertainty across the globe and led to high gas prices at home.

As the Federal Reserve takes steps to slow inflation, what can manufacturers and consumers expect to see over the next year? Is the threat of recession real? 


The Hill will check the pulse of the economy with lawmakers, economists, regulators and business leaders to dissect the state of American industry and entrepreneurship all the while innovating and maintaining healthy global market competition.

Speakers

Sen. Sherrod Brown

(D-OH)

 Chairman

Senate Banking Committee

Rep. Patrick McHenry

(R-NC)

Ranking Member

House Financial Services Committee

Chitra Balasubramanian

CFO

CirceCI

Jason Furman

Aetna Professor of the Practice of Economic Policy

Harvard Kennedy School

Michael Gronager

Co-Founder & CEO

Chainalysis

David Kamin

Deputy Director

White House National Economic Council

Sponsor Perspective

Rob Nichols

President & CEO

American Bankers Association

Moderator

Sylvan Lane

Finance & Economic Policy Reporter

 The Hill


Questions for our speakers?

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Sponsor Perspective

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Sponsored Content Message

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A strong banking system leads to economic opportunity and brighter futures for all. ABA advocates for pro-growth policies that help America’s banks drive economic growth and well-being across the communities they serve—supporting the diverse needs of individuals and businesses with a range of services. To help ensure an inclusive and innovative banking industry now and in the future, ABA is focused on the following policy priorities: 
 
Drive inclusive and equitable economic growth
Protect consumers by ensuring a consistent regulatory approach
Support a dynamic banking industry

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation!  Tweet us: @TheHillEvents using #TheHillEconomy

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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